Partners

Who we partner with.

FAM is four businesses under one roof. These are the partners that extend what we can do for an athlete, from development and pathways to media, product and beyond.

The businesses

Three businesses, fused into one agency.

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Elite Development
Mentoring The Elite
Mentoring The Elite is Sydney's home for elite youth development. A Centre of Excellence where the next generation is built physically, mentally and professionally, backed by MTE's app that puts elite coaching in an athlete's pocket. It's where raw talent is shaped into a genuine prospect, long before anyone else is watching.
How the partnership works
Every FAM athlete has MTE's development program behind them: strength, speed, skills and the mental side, run by coaches who work with elite juniors every week.
Ryan Comerford, Founder & CEO, Mentoring The EliteFAM founder
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Recruitment & Exposure
Talentlockr
Talentlockr puts an athlete's profile, footage and numbers in front of the people who actually make recruitment decisions. It turns a highlight reel sitting on a phone into something clubs and scouts can find, compare and act on.
How the partnership works
FAM athletes are built a full Talentlockr profile and pushed into the recruitment pipeline, so the right clubs see them at the right moment.
Bryce Poisel, Founder & CEO, TalentlockrFAM founder
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Scholarships & Global Pathways
Platform Sports Management
Platform Sports Management is Australia and New Zealand's leading college-recruitment agency, with thousands of student-athletes placed and hundreds of millions of dollars in scholarships secured across NCAA, NAIA and JUCO programs.
How the partnership works
When the American or British college route is the right one, Platform runs it end to end for a FAM athlete: profile, coach outreach, offers, placement and support through to graduation.
Amrit Rai, Founder & CEO, Platform Sports ManagementFAM founder

Brand partners

The brands our athletes work with.

Footwear & Apparel
Oxen
Australian performance footwear and apparel built for contact sport: boots, training kit and recovery wear made for athletes who train every day.
Product, gifting and paid campaign opportunities for FAM athletes across the roster.
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Nutrition & Supplementation
Body Science
Australian sports-nutrition brand with a long history supplying professional clubs and elite athletes. Batch-tested, informed-sport product.
Supply, ambassadorship and campaign work, matched to the athletes whose training load actually needs it.
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Musashi
Nutrition & Supplementation
Musashi
Australian sports-nutrition brand with a long history in strength and team sport, making protein and performance product athletes actually train on.
Supply, ambassadorship and campaign work across the roster.
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Teamwear & Apparel
Canterbury
Founded in New Zealand in 1904, Canterbury is one of rugby's original kit makers: match jerseys, training wear and teamwear built for contact sport.
Apparel, gifting and campaign opportunities for FAM athletes across the codes.
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Swim & Performance
Speedo
Born in Sydney in 1914, Speedo is the world's best-known swimwear brand, worn from grassroots pools to Olympic finals, with training and recovery product built around it.
Product, ambassadorship and campaign work, matched to the athletes whose training actually uses it.
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Footwear & Apparel
New Balance
Global athletic brand behind running, training and field-sport footwear and apparel, with a long record of backing athletes across football, athletics and team sport.
Footwear, apparel and paid campaign opportunities across the roster.
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